The company had previously released an ios app with existing functionality before they pivoted to make the mobile experience VR accessible, without embedding unity within the native app . We had to design a way for users to access and navigate through shows as a seamless playlist, between mobile and cardboard, without breaking the experience of having to take the headset off.
Some VR platforms don't require a user account to set up, so when dealing with the sign in experience we had to consider seamless ways for the user to sign in without putting in an account and password, considering the user may be accessing the experience across multiple platforms - web, cardboard, Gear VR, oculus.
All platforms (web, mobile and VR) were in design concurrently, which meant the direction of the VR experience affected the web and mobile experience. Thinking about the consistency between the 2D and 3D experience at the same time was challenging from a UI/UX point of view, as existing technology for the mobile experience was already built, so we had to be considerate of integrating extreme design changes.
